Module 02: Attracting Talent

How to find best-fit and attract the right people

In the war for talent, having a strong brand can help the organization attract and retain the most talented employees. Candidates want to work for employers with great reputations; who are known for fairness, flexibility, independence, strong leadership and opportunities for growth. In this module we will take a close look at what an employer brand is all about, why it matters and the factors that make up an employer brand. We will see how some employer brands attract top talent, the impact it has on profits, explains how to build an employer brand to attract talent and keep it compelling and relevant. Become the company people dream of working for; build your brand as a top employer.

This unit explain what an employer brand is and why you might want to start paying more attention to this topic. An employer brand is the market perception of what it’s like to work for an organization. In other words, it’s the image that your perspective, current and past employees have in their minds about the employment experience at your company. It’s based on a number of factors, including your company culture, work environment and employee benefits. Every company has an employer brand. The key is to manage your employer brand so that your reputation with perspective, current and past employees, all of whom may become future customers, is one that you’re proud to call your own.
All of this content will help you increase employee satisfaction, improve loyalty, attract higher quality candidates, and your employer brand to become stronger every day.

Topics:

  • The employer brand
  • The components of an employer brand
  • Steps through the employer branding process / cycle
  • A business case

Materials:

Slides Unit 01 – Employer Brand Defined

 

 

In this unit you will learn how the best employer brands attract talent. Because, with someone else’s ‘brand replica’ it won’t go very far. How they differ and stand out from the competition, with magnetic leaders putting employees first and with a clear business goal; SME business realities can also bring awareness to their brand in a more authentic way. When individuals feel connected and engaged with an organization, they are more receptive to messages about the brand and curious about employment opportunities.

Topics

  • Steps for creating the employer brand, differentiating yourself and standing out from the competition.
  • Definition of Employer Value Proposition
  • Development of an overall Talent Strategy
  • Identification of elements candidates look for in an employer
  • Impact on customers and profits
  • An example of Employer Value Proposition

Materials:

Slides Unit 02 – Employer Branding to attract talent

This unit intends to communicate to you what today candidates really hope to see when they are evaluating potential employers. It helps you to build your employer brand to attract talent and become one of those companies they want to work for. How to appeal to the self-centric candidates, the importance of the company’s workplace, image and website communication, and what makes an employer brand compelling, providing positive work and favorable work experience.

In SMEs, with a strong and coherent strategy to attract, engage and connect with talents, managers can build relationships and better understand the audience they target with the recruitment of marketing activities. Even with innovative tools offered by Industry 4.0.

Topics

  • What candidates really hope to see when they are evaluating potential employers
  • How to build your employer brand to attract talent and become a company candidates want to work for.
  • How to appeal to self-centric candidates
  • Communicating your brand and employees as brand ambassadors
  • Digital tools for increasing the range of your employer brand
  • What makes an employer brand compelling, providing positive work and favorable work experience?

Materials:

Slides Unit 03 – Building your brand to attract talent